The Magnificent Five are here / the Pontiac Firebirds.

Pontiac sales were on a roll through the sixties, and 1967 brought more of the same. They were so busy selling cars that officially there was not even a sales slogan for the new year. Front and center for the new year was the Fire­bird, which actually didn’t make its official debut until the middle of the season. Still, with the success of the Ford Mustang and the recently released Chevy Camaro, it was undoubtedly going to be a hit with buyers. Each Firebird model offered slightly different trim and features to announce what it was to the world — for example, dual hood scoops and chrome engine parts graced the Firebird 400.

1967 Pontiac Firebird Convertible

1967 Pontiac Firebird Wide-Tracks

Nameplate year of origin: 1967 (used on Motorama show cars as early as 1954).

Current bodystyle lifespan: 1967 through 1969.

Predecessor to this model: None.

Replacement for this model: Firebird (1970 to 1981).

Percentage of division’s sales volume: 10.10%.

Corporate siblings: Chevrolet Camaro.

Primary competition: Ford Mustang, Mercury Cougar, and Plymouth Barracuda.

Notable changes: All-new model for 1967.

Major standard equipment: All-vinyl front bucket seats, wood grain dash, full car­peting, 2-speed windshield wipers with washers, steering column shifter, and E70 x 14 Wide-Oval BSW tires. Sprint package adds: 4-bbl. OHC 6-cylinder, floor mounted shifter, and heavy-duty suspension. 326 adds: 326 CID V8 engine and column mounted shifter. H.O. adds: Exterior striping, 4-bbl. Carburetor and dual exhausts. 400 adds: 400 CID V8, floor mounted shifter, dual hood scoops, dual exhausts, heavy-duty suspension, and E70 x 14 Wide-Oval Redline or BSW tires.


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